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Our Philosophy

On Fashion

We believe that less is more and fewer is better when it comes to clothing. 

We wanted to create lasting pieces that are comfortable, timelessly stylish, and affordableInstead of following seasonal trends, we spend our time perfecting core pieces our customers love through wear testing, customer feedback, and constant iteration. This allows us to keep improving each of our pieces so they can be loved even more.

We know that you just want to get out there and experience your life, so we are taking all the decision making out of wardrobe planning and packing with our edited basics. Travel light, travel smart








On Fabric

Our launch pieces are made from a blend of silky soft modal and spandex. Modal fabric is very soft, drapes well, resists creasing, and has a smooth lustrous finish. It is sometimes referred to as the “softest fiber in the world.” Because modal is both absorbent and air permeable or breathable, it is cool to the touch.

Modal is made specifically from beech tree fibers. 95% of the production materials used to make modal are from reclaimed materials, reducing emissions and conserving resources.

Bonus, modal is 50% more resistant to shrinkage than cotton and tends to pill less. Unlike some other fabrics, modal will not become misshapen when washed due to the strength of the fibers.

On Sustainable Manufacturing

Fashion is the second most polluting industry and accounts for 10% of global carbon emissions. Scary. 

Aside from hunting for sustainable fabrics, we look for as many ways as possible to minimize waste and environmental impact throughout the supply chain. For us, this means limited batch production runs - producing only what we need to, and never more.

This may mean that we sell out sometimes (sorry!) but it enables our factory partners to minimize energy usage and fabric waste, and diversify their product ranges.  

We also strive to use stock fabric from fabric markets or excess fabric available at our suppliers versus producing new runs of fabric.